For its Spring book and online promotions, Crate wanted a fresh look that would highlight its exclusive line of (deceptively-real) handmade plants, succulents, orchids, and blooms. Photographer Ryan Liebe and stylist Peter Frank were up for the challenge, and together we created a collection of images — set in an lofty urban apartment with a conservatory — that showed how botanicals add a sense of life to any interior through dramatic scale and color.
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Worked with creative and merchandising teams to provide art direction and set design for the cover and feature spreads throughout the 80-page catalog.
ADDITIONAL CREDITS
Adam Radetski, set lead; Nate Smith, retouching