As part of a new partnership with Capitol Records celebrating their 75th Anniversary, Crate&Barrel introduced The Listening Room, a curated collection of exclusive furniture and accessories designed to create the perfect space for music lovers. For the catalog, our goal was to reinvent the concept of music room as man-cave, and establish a vibe that is more modern, sophisticated, and uniquely Crate.
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As creative lead for the studio portion of the launch, I worked with the internal creative and merchandise team to develop the overall concepts and direction for the sets and photography. Provided on-set photo art direction while overseeing production, casting, fashion, and final digital-editing.
CREDITS
Steven McDonald, photography; Barri Leiner-Grant, styling; Matt Bandsuch, retouching;
Jenna Baltes, grooming; Justin Rowe, set lead