Garnet Hill is known for their distinctive style and quality in both fashion and home textiles. Fashion drives the look and feel of the catalog, uniting both categories with a common color palette and an inspiring, beautiful location. For the Summer books, Fashion went to the coast, and inspired us to create studio environments filled with natural beauty, bright pops of color, and fun modern prints and character. The result: a series of images where each felt like a snapshot from your favorite seaside escape.
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As creative lead, I worked closely with the merchandise and design teams at GH to plan, develop, and execute the overall conceptual direction for the shoot. Designed all sets in collaboration with set lead and producer. Managed two teams in studio and provided overall on-set creative direction.
CREDITS (from top)
1, 4–6, 10–16: Kate Sears, photography; Helen Crowther, styling; Eduardo Vinueza, soft goods
2–3, 7–9: Seth Smoot, photography; Heather Greene, styling; Scott Scharenbroich, soft goods; Marcus Hay, photo art direction
Production: Tracy LaValle, producer; Matt Carstens, set lead